CONFLICTS IN AGGRESSIVE MARKETING ?

CONFLICTS IN AGGRESSIVE MARKETING?

I often wonder about the rising amount of conflicts in modern and sometimes aggressive marketing and who benefits from it. As you may see from my name I am not from the USA, and since this country is the leader of almost everything (you just name it) that being good or bad I choose to use this example to illustrate my views on a serious conflict of interests: McDonald’s versus The American Health System. I have chosen McDonald’s as a representative for the entire Fast Food Industry since this company is the largest in the world within said industry.

MY VIEWS ON PROFITABLE CONSULTING

The meaning of consulting is to provide advice in a special area of expertise. A better way to translate this definition is: To facilitate companies and or organizations improving their performance by analyzing the present situation and developing plans for improvements.

Business advices fall into many categories: General Management, Organizational Changes, Development of Coaching, and Implementation of new Technologies or Operational Improvements, just to mention examples from a broad selection of relevant issues, all of equal importance to all business regardless of size.

MY VIEWS ON MARKETING

Here are some of my observations about marketing and its effects on consumers and social structures. I do know it is a very large subject for evaluations and academic discussions especially in the Information Age and Network Society.

INTRODUCTION

The concept of MARKETING is a very interesting subject. It is a tool having a tremendous influence on all of us, which do not always realize. There are two sides to this argument; we use the positive elements when looking for a product to cover a specific need and we are at the same time victims of marketing campaigns. I divide these campaigns into two groups, the first one consisting of factual and honest information about a product or service I need for an explicit purpose, the second group I have named unscrupulous manipulation unfortunately used to day by some companies, organizations, churches and governments.