MY VIEWS ON MARKETING

Here are some of my observations about marketing and its effects on consumers and social structures. I do know it is a very large subject for evaluations and academic discussions especially in the Information Age and Network Society.

INTRODUCTION

The concept of MARKETING is a very interesting subject. It is a tool having a tremendous influence on all of us, which do not always realize. There are two sides to this argument; we use the positive elements when looking for a product to cover a specific need and we are at the same time victims of marketing campaigns. I divide these campaigns into two groups, the first one consisting of factual and honest information about a product or service I need for an explicit purpose, the second group I have named unscrupulous manipulation unfortunately used to day by some companies, organizations, churches and governments.