PROFITABLE SEARCH ENGINE OPTIMIZATION

How Search Engine Optimization Becomes Profitable

If you want to secure a long-lasting and profitable Online Marketing program then forget all about Search Optimization and a top ranking in the Search Robots at least for now. They are merely tools that form a part of the complete marketing program while management tools such as Business Insight, Market Insight and Consumer Insight are the most important instruments. How do I form this opinion?

Too many SEO companies focus entirely on keywords or search terms related to the core business of the client. They do think that the most important issue is to get a high ranking on the Search Engines, but that is not very difficult by the means of all the advanced tools available today. At first sight seems to make sense but if the client digs a bit deeper he will soon realize that most likely one of the most important rules for being in business is ignored. All investments must result in the highest possible return better known as ROI. The fact of the matter is, that companies today compete on the Internet, the world’s market place number one and it is extremely competitive. Rule number 1 is then to be visible on the Internet now a necessity but unfortunately most companies will find themselves situated as the well-known needle in a haystack.  The state of the art is to generate traffic and convert this into profitable business. To do this you need much more competence than merely being an IT expert.

I would venture to say that many SEO operators do not have sufficient knowledge about the market conditions under which their clients are operating. So how can an SEO company assist a client in promoting a product about which it has no knowledge? In spite of this, every day I see more than 1,000 companies showing complete confidence in SEO operators believing that they can generate miracles for them on the Internet.

By now, many companies have realized that it is better to pay an SEO company hundreds of dollars per month than to advertise in trade journals and magazines or participate in various trade fairs. The problem is however that only a few SEO companies are 100 % focused on a specific industry. The result may be improved traffic but with a low conversion rate resulting in an unsatisfactory ROI.

Another neglected issue is the complete overall picture of the financial consequences of alternative possibilities. Not many SEO operators sit down with their clients and try to uncover the most vital facts for the actual business; the industry, product mix, services, which products generate the best margin contribution, the competition and an overview of the marketing tools being used right now? Then a very important question “Is the client’s organization geared to handle the marketing tool Online Marketing”? Without a solid knowledge the product’s USPs and the marginal contributions for same, how can SEO companies produce the platform for the optimal Online Marketing for their customers?

When promoting products on the Internet a company should rank its products according to profitability, analyze the actual market conditions (now changing rapidly) have a clear profile, strategy and tactics and relate this picture to selected keywords and search terms and of course establish how often, where and when they are used on the Search Engines. If increased traffic results in a higher conversion rate, the company must be able to handle this professionally.

My advice is to focus 100 % on the marketing alternative that will result in the highest return on the necessary investments and maintenance costs (also called a cost/benefit analysis) compare an SEO job with the traditional marketing tools and go for the one with the best ROI. Focus on your target group shoot sharp and target with a rifle instead of using a shotgun with pellets hoping to hit something. The first proposal will prove to be the best. We have solid proofs from cost/benefit analysis.

Furthermore, I would like to stress that a 100 % SEO solution is not sufficient in order to obtain the targeted results especially today when the Internet represents an international marketplace marked by heavy turbulence. In order to be able to offer my clients proper solutions, I have formed a network of specialists and the total knowhow of my network contributes to the high quality level of all services I offer.

I do however admit that the whole SEO industry is undergoing a rapid change that segmenting is necessary and that standard SEO solutions do not work anymore. Consequently, my network does not promote only low priced standard solutions just in order to make some business creating cash flow. We select qualified assignments only and make it a condition that the client gives us access to his entire marketing platform so we can work out the most profitable marketing tool.

I also admit that this strategy is not easy to implement but today I know that it has proven to establish respect and confidence. Furthermore, we can assist our client in calculating the most important factors related to a high return of his investments. Finally, our goal is to find the compensation that serves both parties best. We do not use the “per click payment method” as we consider this unfair. Understanding the interactions between all advanced tools needed combined with a reliable network of international partners and research teams have resulted in profitable business for our clients and us. Our working methodic is based on simple business principles; define the potential markets by using competitive market intelligence and implement strategic market decisions in order to ensure the best ROI under the prevailing financial circumstances. We also base our services on updated expertise and understanding of the new dynamic Internet industry resulting in offering our clients cost effective services. We focus on increased number of leads resulting in reduced costs per contact. In this way, we contribute to our client’s ability to enhance their position on the global scene, where the life cycles undergo rapid changes forcing the companies to innovate instruments to ensure best possible positions in selected markets.

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Chonburi Thailand

October 11th 2009