GLOBAL THINKING AND ACTING

GLOBAL PERSPECTIVES

New ways of thinking and acting globally

The Internet has resulted in a completely different world where all of us are or rather can be if we wish so connected in the cyberspace and we are totally integrated on all fronts; the social, the business, the financials, the educational, the geographical the Internet is a new universe with no limits in time and space. Since I am in the business world, I will try to paint a small picture of how I have forced myself to get some insight in the digital new universe with many new rules, a cascade of new IT technical terms in the modern management language. Terms we have to understand completely, we need to identify the implications of the new management tools. However, some of them are just old wines in new bottles.

VIEWS ON MARKETING

MY VIEWS ON MARKETING

Some observations about marketing and its effects on consumers and social structures.

INTRODUCTION

The concept of MARKETING is a very interesting subject. It is a tool having a tremendous influence on all of us, which do not always realize. There are two sides to this argument; we use the positive elements when looking for a product to cover a specific need and we are at the same time victims of marketing campaigns. I divide these campaigns into two groups, the first one consisting of factual and honest information about a product or service I need for an explicit purpose, the second group I have named unscrupulous manipulation unfortunately used to day by some companies, organizations, churches and governments.

SAD RESULTS OF AGGRESSIVE MARKETING

SAD RESULTS OF AGGRESSIVE MARKETING

THE MOMENT OF TRUTH IN MARKETING

THE MOMENT OF TRUTH IN MARKETING

MY VIEWS ON PROFITABLE CONSULTING

The meaning of consulting is to provide advice in a special area of expertise. A better way to translate this definition is: To facilitate companies and or organizations improving their performance by analyzing the present situation and developing plans for improvements.

Business advices fall into many categories: General Management, Organizational Changes, Development of Coaching, and Implementation of new Technologies or Operational Improvements, just to mention examples from a broad selection of relevant issues, all of equal importance to all business regardless of size.

MY VIEWS ON MARKETING

Here are some of my observations about marketing and its effects on consumers and social structures. I do know it is a very large subject for evaluations and academic discussions especially in the Information Age and Network Society.

INTRODUCTION

The concept of MARKETING is a very interesting subject. It is a tool having a tremendous influence on all of us, which do not always realize. There are two sides to this argument; we use the positive elements when looking for a product to cover a specific need and we are at the same time victims of marketing campaigns. I divide these campaigns into two groups, the first one consisting of factual and honest information about a product or service I need for an explicit purpose, the second group I have named unscrupulous manipulation unfortunately used to day by some companies, organizations, churches and governments.